The stuff no one teaches you — but actually moves the needle.
Marketing isn’t a job title.
- It’s not a team.
- It’s not a logo.
Marketing is the business.
If you get it right you can sell air in a bottle.
If you don’t even gold collects dust.
Marketing is also the most misunderstood thing in business.
Everyone swears they know it until their ad burns ten grand and delivers three pity clicks.
Until they launch a “branding campaign” and forget branding is a feeling not a font.
I remember when I first started in marketing, I thought it was all about creativity, but I quickly learned it’s a lot more about understanding people.
So I’m handing you what I wish I had ten years ago.
Just raw cheat codes.
Scraped from the trenches. Sharpened by failure. Let’s get you dangerous.
