From flopped offers to five-figure launches: What I learned the uncomfortable way
I’ve been creating digital products since 2018.
My first products were online courses on platforms like Udemy, where I barely made a few thousand dollars. While I’m not particularly proud of those initial courses, they were a crucial step in my journey because they allowed me to learn quickly without many risks.
Over the past five years, I’ve worked with thousands of writers, creators, and entrepreneurs, and one mistake I see over and over again is that they wait way too long before monetizing their knowledge, expertise, and ideas.
They think they need a bigger audience, more views, expensive tools, or a groundbreaking idea.
But that’s not true.
The beauty of digital products is the freedom they create for you.
You can literally create your first digital product today, put it up for sale tomorrow, and receive your first sales notification within 24 hours.
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Over the years, I’ve created digital products that ranged from a $7 challenge to a $2,000+ group coaching program.
I’ve sold Notion databases, mini-courses, self-study programs, live cohorts, memberships — and anything in between.
This means I’ve made every mistake you can imagine.
So if you’re about to create your first (or next) digital product — here’s what I recommend you do and don’t do:
When you’re just getting started, it’s tempting to create the ultimate course on your topic.
You want to pack everything you know into your course so that it’s full of value.
If you haven’t sold anything else before, you might find it hard to actually charge for your knowledge, so you’re thinking that the more information you put into your course, the more valuable it will be.
But that’s not true.
