Serge Levkovich is an independent automotive entrepreneur and luxury car enthusiast in Toronto who has built a career helping clients find the vehicles of their dreams. Serge has over 20 years of industry experience, including a General Manager role at Caliber Automobiles, a prominent player in the exotic car market. In this interview, Serge talks about his career path, gives insight into what it’s like working in the luxury car industry, and provides advice to aspiring automotive entrepreneurs.
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Q: Serge, what inspired your entry into the luxury automotive space and what was the start of your entrepreneurial path?
Serge Levkovich: I have always loved cars, particularly high-performance and luxury ones. It was a personal passion that became something bigger once I realized there was a market for specialized service with Toronto’s luxury cars. The people who are buying these vehicles don’t just need a salesperson, they want someone who really understands the product, the culture, and the investment potential. That’s where I felt there was an opening to combine my interest with my entrepreneurial spirit, providing a service that’s based on authentic knowledge and personal attention.
Q: What are a few key takeaways from your experience at Caliber Automobiles?
Serge Levkovich: My experience as a General Manager at Caliber Automobiles was invaluable. It afforded me a front-row seat to the mechanics of the exotic and luxury car market, from sourcing unique vehicles to learning how high-net-worth clients are served. One of the biggest lessons in the industry was that reputation is everything. Trust isn’t given, it’s earned through information, transparency, and the ability to deliver on your promise repeatedly. That experience has impacted how I do business today.
Q: What are the primary obstacles you face as an independent luxury automotive entrepreneur?
Serge Levkovich: The luxury car market is very volatile. Values go up and down, trends change, and clients’ preferences move rapidly. This means continuous research and keeping hands-on connections throughout the industry. One of the biggest obstacles is distinguishing yourself. In a competitive market like Toronto, you have to do more than just offer up inventory. You need to deliver the expertise, exclusive access, and a highly personalized experience that sets you apart and makes clients want to return to you.
Q: With luxury car owners, service expectations are particularly high. How do you make sure that clients choose you for the best experience?
Serge Levkovich: It begins with realizing that each client is unique. Some clients are collectors, some are first-time luxury buyers, others seek specific investment vehicles. It is my job to provide services specific to them. This involves sourcing rare vehicles, offering advice on future value, and even advising on customization options to enhance resale value. It is a concierge-level experience informed by passion, knowledge and personal connection.
Q: For aspiring founders who want to build businesses around their passions like you have done, what’s your best advice?
Serge Levkovich: Perfect your craft first. Passion matters, but if you want people to trust you and pay for your expertise, you need to know the ins and outs of your industry. Whether it’s cars, fashion or tech, be the go-to person for advice. Then, you have to network – because in luxury markets, opportunities are fueled by relationships. Finally, be patient. Building credibility and loyalty takes time, but once you have it, it is worth its weight in gold.
