Recent trends in content consumption show that video formats are rapidly taking over other forms of content, contributing to more than 70% traffic. The scholarly community, while built on the foundation of well-written research, must also adapt to these changing tides. A study reported that participants reported better understanding when presented with a video or plain language summary of research papers in comparison to graphical abstracts. Notably, video abstracts are also linked to increased article views. A recent study reported a 111% increase in views for papers with video abstracts. Additionally, social media platforms such as YouTube further extend the reach of these abstracts, enabling journals to connect with broader audiences while cutting through the growing volume of published content.
Increased visibility and improved comprehension of articles help publishers provide engaging and accessible content formats that appeal younger researchers and non-expert audiences Furthermore, publishers and institutions who embrace newer formats of knowledge dissemination are more likely to be seen as pioneers in the academic landscape. Institutions equally benefit by showcasing their research achievements effectively, improving their reputation, and attracting strategic partnerships.
Addressing Academic Publishing Challenges With Video Abstracts
In an era where visibility and engagement are critical for academic impact, video abstracts offer a promising solution to address the challenges posed by traditional publishing formats by:
Enhancing Visibility
Without effective tools, research can go unnoticed and lack visibility in academic publishing. However, incorporating video abstracts can significantly reverse this trend. Video abstracts act as compelling trailers of the research work, capturing audience attention on journal websites and social media platforms.
Research indicates a clear link between video abstracts and increased article views. For instance, a study on the New England Journal of Medicine found that articles with video abstracts were associated with a 1.35 times increase in views. This enhanced visibility can encourage researchers to submit their work to journals offering video abstracts, thereby helping publishers attract more authors. Institutions can use video abstracts to boost traffic to their websites and repositories, expanding their digital presence. Furthermore, adopting innovative formats like video abstracts help publishers gain a strategic advantage by appealing to modern audiences who prefer engaging and accessible content.
Boosting Citations
The absence of innovative tools like video abstracts can impact the visibility and influence of research articles. Beyond just views, video abstracts can also play a critical role in increasing the citation count. Studies suggest a positive association, with one analysis correlating video abstracts with a 1.15 times increase in citations. Findings even indicated that video abstracts could increase citation counts by approximately 20% in physics papers.
This increase in citation count could mean different things for different stakeholders. For institutions, higher citation counts enhance academic metrics, improving rankings in assessments and help with better funding opportunities. On the other hand, publishers benefit from elevated journal reputation and impact, which attract high-quality submissions and strengthen their competitive position. By adopting video abstracts, publishers and institutions can not only address reduced citation growth but also foster broader recognition of their research outputs in the scientific community.
Increasing the Effectiveness of Research Dissemination
Traditional text-based formats often fail to effectively convey complex research methodologies and findings, limiting their accessibility to broader audiences. Video abstracts transcend these limitations and enable researchers to explain intricate concepts in a clear and engaging manner by leveraging visual and audio elements to simplify complex studies. This approach not only makes research accessible to non-expert audiences but also positions journals as reliable sources of actionable insights, even for the lay community. Additionally, institutions can use these short and visually-rich summaries in meetings, pitches, and/or online platforms to communicate their research strengths. This enables corporate stakeholders to readily grasp the practical applications and potential business value.
Amplifying Social Media Engagement
The lack of engaging content formats, such as video abstracts, can limit the social media reach and impact of academic research. Video content is inherently shareable and performs exceptionally well on social media platforms. Articles promoted with video abstracts tend to have a higher Altmetric Attention Score (AAS), which reflects increased social interaction and broader impact of research. A study reported a 1.25 times increase in AAS for articles with video abstracts. For publishers, leveraging video abstracts on social media can expand their reach, driving meaningful engagement with followers on social media. Institutions can highlight research achievements and impact through shareable video content, enhancing their reputation and attracting strategic partnerships and collaborations.
For publishers and institutions, video abstracts are more than a tool for summarizing research—they are a strategic asset for enhancing visibility, engagement, and reputation in an increasingly competitive academic landscape. However, authors often hesitate to submit video abstracts due to concerns about poor execution. Overwhelming content, poor structure, weak visuals, bad audio, and lack of optimization can have a negative impact on brand perception, audience retention, and research discoverability.
Evidence suggests that professional execution is essential to effectively address these challenges. A study showed how animated video abstracts had increased engagement in X when compared to author-provided video abstracts and title-only posts. This highlights the importance of collaborating with professional service providers to maximize the benefits of video abstracts.
Enago’s Professional Video Abstract Services is well-positioned to help achieve this goal. With reliable experts in the field, it delivers high-quality video abstracts that offer researchers and publishers an engaging, accessible way to communicate the findings, increasing discoverability and audience reach.
Enago’s Professional Video Abstract Services to the Rescue
Enago’s Professional Video Abstract Service transforms research into an engaging and impactful video story tailored to meet the needs of the journal. The experts in the team understand the nuances of the subject-matter and the role of accuracy and clarity. Here are a few features of this service that make it stand out:
Scriptwriting and Storyboarding
Enago’s team of subject-matter experts meticulously reviews manuscripts to create concise and compelling video scripts. This makes it easier for journals to showcase impactful studies to their audience.
HD Animations and Subtitling
High-definition visuals simplify complex research findings, enhancing accessibility for diverse readerships while maintaining professional standards. These visuals accompanied by subtitles in English help in boosting the global viewership of regional research work.
Voiceover and Sound Design
Enago’s service includes suitable background music and professional voiceover narration that clearly explains the video content. It ensures the audio complements the visuals, creating an engaging experience for diverse academic and institutional audiences.
Customization and Feedback
Enago works with existing figures, tables, charts, images, and optional research/experiment videos to create a tailored video abstract that aligns with journal guidelines. Stakeholders’ feedback is taken into account throughout the process to ensure the final product aligns with their vision and effectively communicates the research findings.
PowerPoint Presentation
The video abstract service also provides a professionally designed PowerPoint presentation, highlighting the key research insights and distilling complex findings. This helps journals and institutions effectively communicate impactful studies at conferences, webinars, and other academic forums.
Marketing and Promotion
Enago’s video abstract service helps authors promote their video abstracts on Enago Academy, an influential platform connecting researchers worldwide with a loyal following of over 1000K+ monthly readers. Clients also receive the HTML code for the video, enabling further promotion via their own accounts.
Ready to Amplify Your Research?
In an increasingly digital world, embracing multimedia formats like video abstracts is no longer a luxury but a necessity for effective research dissemination.
- For authors, it helps simplify complex research for wider audiences and increase visibility and citations.
- For institutions, it helps amplify institutional visibility, attract funding opportunities, and showcase impactful research to various stakeholders.
- For publishers, it helps enhance article views and boost journal reputation.
Leverage Enago’s expertise in creating impactful video abstracts to cut through the noise, enhance the visibility of your research, and ultimately increase its impact. This tool helps multiple stakeholders. It isn’t just a service—it’s a strategic investment in visibility, credibility, and long-term influence. Check out the website today for more details and exciting offers!
