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Home Artificial Intelligence

Sentra Secures $50M Series B to Safeguard AI-Driven Enterprises in the Age of Shadow Data

softbliss by softbliss
April 23, 2025
in Artificial Intelligence
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Sentra Secures $50M Series B to Safeguard AI-Driven Enterprises in the Age of Shadow Data
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In a landmark moment for data security, Sentra, a trailblazer in cloud-native data protection, has raised $50 million in Series B funding, bringing its total funding to over $100 million. The round was led by Key1 Capital with continued support from top-tier investors like Bessemer Venture Partners, Zeev Ventures, Standard Investments, and Munich Re Ventures.

This new investment arrives at a pivotal time, with AI adoption exploding across enterprises and bringing with it a tidal wave of sensitive data—and new security risks. Sentra, already experiencing 300% year-over-year growth and seeing fast adoption among Fortune 500 companies, is now doubling down on its mission: empowering organizations to innovate with AI without compromising on data security.

The AI Boom’s Dark Side: Unseen Risks in “Shadow Data”

While AI opens doors to unprecedented innovation, it also introduces a hidden threat—shadow data. As companies rush to harness the power of GenAI, data scientists and engineers frequently duplicate, move, and manipulate data across environments. Much of this activity flies under the radar of traditional security tools, leading to invisible data sprawl and growing compliance risks.

Gartner predicts that by 2025, GenAI will drive a 15% spike in data and application security spending, as organizations scramble to plug these emerging gaps. That’s where Sentra comes in.

What Makes Sentra Different?

Sentra’s Cloud-Native Data Security Platform (DSP) doesn’t just bolt security onto existing infrastructure. Instead, it’s designed from the ground up to autonomously discover, classify, and secure sensitive data—whether it lives in AWS, Azure, Google Cloud, SaaS apps, on-prem servers, or inside your AI pipeline.

At the heart of Sentra’s platform is an AI-powered classification engine that leverages large language models (LLMs). Unlike traditional data scanning tools that rely on fixed rules or predefined regex, Sentra’s LLMs understand the business context of data. That means they can identify sensitive information even in unstructured formats like documents, images, audio, or code repositories—with over 95% accuracy.

Importantly, no data ever leaves your environment. Sentra runs natively in your cloud or hybrid environment, maintaining full compliance with data residency requirements and avoiding any risk of exposure during the scanning process.

Beyond Classification: A Full Security Lifecycle

Sentra’s platform combines multiple layers of data security into one unified system:

  • DSPM (Data Security Posture Management) continuously assesses risks like misconfigured access controls, duplicated sensitive data, and misplaced files.

  • DDR (Data Detection & Response) flags suspicious activity in real-time—such as exfiltration attempts or ransomware encryption—empowering security teams to act before damage occurs.

  • DAG (Data Access Governance) maps user and application identities to data permissions and enforces least privilege access, a key principle in modern cybersecurity.

This approach transforms the once-static notion of data protection into a living, breathing security layer that scales with your business.

Led by a World-Class Cybersecurity Team

Sentra’s leadership team reads like a who’s who of Israeli cyber intelligence:

  • Asaf Kochan, President, is the former Commander of Unit 8200, Israel’s elite cyber intelligence unit.

  • Yoav Regev, CEO, led the Cyber Department within Unit 8200.

  • Ron Reiter, CTO, is a serial entrepreneur with deep technical expertise.

  • Yair Cohen, VP of Product, brings years of experience from Microsoft and Datadog.

Their shared vision: to reimagine data security for the cloud- and AI-first world.

And the market agrees. Sentra was recently named both a Leader and Fast Mover in the GigaOm Radar for Data Security Posture Management (DSPM), underscoring its growing influence in the security space.

Building a Safer Future for AI

The $50 million boost will allow Sentra to scale its operations, grow its expert team, and enhance its platform with new capabilities to secure GenAI workloads, AI assistants, and emerging data pipelines. These advancements will provide security teams with even greater visibility and control over sensitive data—across petabyte-scale estates and AI ecosystems.

“AI is only as secure as the data behind it,” said CEO Yoav Regev. “Every enterprise wants to harness AI—but without confidence in their data security, they’re stuck in a holding pattern. Sentra breaks that barrier, enabling fast, safe innovation.”

As AI adoption accelerates and regulatory scrutiny tightens, Sentra’s approach may very well become the blueprint for modern enterprise data protection. For businesses looking to embrace AI with confidence, Sentra offers something powerful: security that moves at the speed of innovation.

Tags: 50MAgeAIDrivenDataEnterprisesSafeguardSecuresSentraSeriesShadow
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